International marketing Essay Example | Topics and Well Written Essays - 2000 words

International marketing - Essay Example The fashion retail industry in Spain is turbulent as the fashion conscious consumers expect and thrive for constant change. Added to the changing consumer preferences are the factors like globalization and the technological changes that have truly revolutionized the Spain fashion retailing industry. Thus Levis has to primarily take into account the SLEPT factors or the social, legal, economical, political and technological factors. S-social factors include the demographics and the market segmentation is based on these factors. The class structure, culture and the consumption pattern has to be taken into account. The highest spending age group in the jeans market is between 15 and 24. Jeans are now even worn to work. Broader assortment of jeans is now available to suit different occasions. In the apparel industry demand is uncertain because it is difficult to foresee the fashion trends in advance for a certain season and product failure rates can be as high as 10 percent (Diaz, 2005). Demand can also be volatile because demand can change suddenly due to a variety of external factors. L-legal: The abolition of the quotas in the textile industry has pushed down the prices of clothes in general, making the market very competitive. The cheap chic revolution has turned the European fashion market upside down (Mesure, 2007). Jeans in the market are trying to differentiate themselves with cult connotations, lifestyle images, and distinctive details. E-economic: The Spanish fashion industry has experienced exponential growth in the last decade, not merely in women’s clothing as fashion is generally associated with, but in menswear childrenswear and accessories as well. The fashion industry today is marked by short life-cycles, high volatility, low predictability and high impulse purchasing (Christopher, Lowson & Peck, 2004). The weakening of the US dollar has caused a shift in the

John Steinbeck Essay Example | Topics and Well Written Essays - 250 words

John Steinbeck - Essay Example The institutions that yielded from World War Two were regarded as denials of human dignity and sustenance in The Grapes of Wrath which was John’s most controversial work in his writing career (John, 2011). The novel condemns the generation for all wrong reasons and its inability to uphold and guarantee human sustenance and dignity. This description of the 1930s and 1940s generation although strict has shifted the paradigm to the current generation. The current generation is by far significantly different from the one described by John in 1930s. The current generation does not entertain and permit slavery and other form of dehumanizing practices like what happened then. A departure from the past generation, the current one is offering economic, socio-cultural and political freedoms to countries and regions unlike the only capitalism that was preferred then with all its inadequacies. Currently, countries may choose any form of socio-economic system from capitalism like United States to communism like China (John, 2011). However a common characteristic with the two generation is how they handle natural disasters. The preparedness is not adequate considering how the John’s generation handled the Great Depression is not any different from what the current generation handled the Great Recession in 2007/2008. The difference is perception and perspectives of how the current generation approaches issues and natural disasters due to advancement of technology unlike the past. Point worth noting is the responsiveness of natural disasters and economic recessions, the current generation has improved mostly due to sophisticated way of information transfer. Respect for human rights has greatly improved with the current generation compared to that of our parents and grandparents. In conclusion the current generation differs significantly virtually in all